Woodland Park Zoo App
The Research
Test the zoo app
Observe the zoo visitors seeing if they are using the app
Who visits the zoo
Define the user - parents, kids, family, friends, company event
Working as a team of three, we helped each other do some of the research
User Research - interviewing users who have visited the zoo and seeing if they have used the Park Zoo app
Prioritize what information is most important on the mobile app
Doing Affinity mapping - User Research Synthesizing data - seeing what the user pain points are. Some pain points were Inaccurate and confusing map
Users were unaware there was a Woodland Park Zoo app and many users just did not want to download the app there was no incentive to do so
The researcher performed the Competitive Analysis
Discovery: Competitive Analysis
Business Analysis
Identified good design patterns and features from our competitors to make design decision for Woodland Park Zoo App.
Give users incentive to collect a rewards and interactive
Live GPS mapping
Allow users to take photos to share experiences
Primary Persona
“I want to see animals with my kids - hard part is finding where the animals are”
How we can serve:
- Focus on real time navigation
- Clear routes on map
- Make larger clickable buttons
- Interactive activities
Name: Laura Miller
Age: 41 yrs
Cares About: Fun and educational activities
with her kids
Profession: school teacher
Pain Points:
- Maps is confusing
- It’s not easy to find restrooms
- Not sure which animals are at the zoo
- I didn’t know there was a mobile app
The Problem
Laura has trouble finding her way through the zoo. Laura needs way to navigate the zoo because she wants to give her kids a fun and educational experience.
Storyboard
Hypotheses
We believe that by providing an interactive map that will display her current location and provide educational information for Laura and her kids will improve her experience at the zoo by providing quick direct routes with educational fun activities for her kids to enjoy.
Information architect - Site mapping
User Feedback: Confusing Home Screen
A - users thought that this was the home screen
B - based on the clients app, this is the home screen
Screen A
Screen B
Sitemap
Added Interaction game to secondary hierarchy moving Membership to third hierarchy under Tickets
Home Screen Iteration GPS Iterations v.1 and v.2
- Based on Users Feedback: Option C was the most preferred
- Bigger buttons for clickable space
- Visually symmetrical
Style Guide
Iteration V.1
- Users were confused and thought destination and person location did not make sense
Iteration V.2
- Swapped person and bear icons
- Logically made more sense to users
